Member spotlight: Cornelia Luethi and the FX Marketing blog

Cornelia Luethi’s business is FX Marketing where Cornelia helps small and medium service businesses with their marketing planning, marketing management and copywriting. Cornelia says: “It’s all about helping you get MORE clients, spending MORE money, MORE often!”

Cornelia’s marketing blog is packed with marketing tips and hints. We asked Cornelia to share her business blog journey so far:

When did you start blogging?
January 2008 - but I didn’t get serious about it till December.

A YouTube video converted me to the benefits of blogging!

What’s been the most challenging for you when it comes to blogging?
At first I struggled with the purpose and content of my blog: seeing the aforementioned YouTube video helped enormously.

The technology has some quirks too. I’m quite computer-savvy and it still wasn’t as easy as I thought it would be.

Why are you business blogging?
My blog has a number of purposes:

Adds value to clients: my blog provides invaluable information and resources for my clients. I often send them links to relevant blog articles, and it saves re-writing the same information over and over.
Saves time: even though I email monthly newsletters to my database, I can’t fit in every single hint and tip so blogging saves time. I also draw on the blog for newsletter content.
Personalising my business. People do business with other people, not businesses so this way prospective clients can get to check out what I do before they make contact. So by the time I meet them, they’ll know a bit about me and how I can help them. And it does weed out people who I might have a personality clash with too!

What’s your best blogging tip for others?
Enjoy your blogging! If you enjoy your blog, then so will other people.

I read a great tip a while ago where the author suggested relating everyday occurrences into your blog, and linking it to your blog topic. That’s a great way of coming up with fresh content that people can relate to.

How has blogging helped your business?
My blog demonstrates to clients and prospects that I’m passionate about my business and consistently go the extra mile. Blogging is a great way to add value to what I do, in a way that’s quite systematic and routine.

What’s been the best comment you’ve received so far?
From Karen: Thanks for an inspiring blog (found through Flokka). Full of top tips - now I just have to act on them (starting with coffee at a new cafe?!)

What’s your own favourite/ most popular post you’ve written?
The most popular post to date is this one.

Thanks Cornelia!